Why your B2B website isn't converting (and how to fix it)

This is a starter draft — replace the copy with your full article.

A good-looking site that doesn't generate enquiries is just an expensive brochure.

Lead with the buyer's problem

Visitors care about their problem, not your company history. Open with what you solve.

Make contact effortless

Forms, phone and WhatsApp should be one tap away on every page.

Prove you're credible

Certifications, clients and clear specs reduce the risk buyers feel.

Key takeaways

• Lead with the problem you solve
• Reduce friction to contact
• Show proof and credibility