Free · 5 minutes · 53 questions
Business Health Checkup
Answer 50 honest questions across 7 pillars. Find out whether you are the business, or whether you’ve built one that runs and grows without you.
Flagged questions are make-or-break. If any of them scores 0 or 1, your real stage is lower than your total score suggests.
The Mirror 3 warm-up questions · not scored
Founder Dependency Does the business survive without you?
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My business runs smoothly even when I'm not physically present.
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If I take a 30-day break, the business performs without me.
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My team makes routine decisions without waiting for my approval.
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Customers trust the company and brand, not just me personally.
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Critical knowledge (processes, contacts, passwords) is documented, not only in my head.
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Business comes through systems, brand and team, not only my personal relationships.
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I have a capable second line of leadership.
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I spend more time working ON the business (strategy, growth) than IN it (daily firefighting).
Answer every question in this section to continue.
Brand & Digital Presence Can customers find you, and do they trust what they find?
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A new customer can easily find my business online (Google, website, social media).
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My business has a professional website that reflects our real quality.
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When someone searches "my industry + my city", my business shows up.
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Our Google Business Profile and online reviews are strong and updated.
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Our brand looks consistent everywhere: logo, colours, messaging.
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A stranger can verify our credibility online before contacting us.
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We regularly publish content (posts, reels, updates) that builds trust and authority.
Answer every question in this section to continue.
Marketing & Lead Engine Do leads come predictably, or by luck?
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We get new enquiries consistently every month, not randomly.
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Marketing generates business predictably, not only referrals and word of mouth.
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We know our cost to acquire a customer and our return on marketing spend.
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We have a system (CRM) that captures and follows up every single lead.
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We run ads or campaigns that bring measurable, trackable results.
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Our leads come from more than one channel, not dependent on a single source.
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We collect and use customer data to improve our marketing.
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Someone who has never met me personally can still become a paying customer.
Answer every question in this section to continue.
Sales & Growth Is growth consistent, scalable and profitable?
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Revenue has grown consistently over the last 3 years.
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We have a predictable sales pipeline we can forecast.
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Existing customers stay while new customers are added consistently.
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We can confidently expand into new markets or areas.
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Our products, services or business model are scalable.
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Profitability and ROI improve as we grow, not just revenue.
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We have the capacity to handle 3x our current business.
Answer every question in this section to continue.
Systems & Operations Does the business run on processes, or on people?
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Key processes have documented SOPs and clear responsibilities.
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Roles have defined KRAs/KPIs that we measure regularly.
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We review our numbers (MIS) in regular meetings.
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Our important decisions are data-driven, not gut-based.
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We use software, tools or a CRM/ERP to run operations efficiently.
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Our processes work independent of any specific individual.
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We have structured onboarding and continuous training for our team.
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We deliver a consistent quality and experience to every customer.
Answer every question in this section to continue.
Team & Leadership Is the business professionally run?
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Department or team heads take ownership independently.
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Financial planning and budgeting are disciplined.
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We attract, retain and develop good talent (HR policies in place).
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Governance and compliance (tax, legal, HR) are handled professionally.
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Our financial records are clean and investor or loan-ready.
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We have a written long-term vision with measurable goals.
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Succession is planned: someone can run this if I step away.
Answer every question in this section to continue.
Future Readiness Is the business built to last?
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We continuously improve our products, services or customer experience.
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We invest in new skills, technology and innovation.
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We have a clear competitive advantage that others can't easily copy.
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We earn revenue from more than one strong source.
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If our biggest customer left tomorrow, the business would still survive.
Answer every question in this section to continue.
Your business stage
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Your 7-pillar breakdown
Got red or amber zones?
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About the health checkup
What is the Firms Marketing Business Health Checkup?
It is a free self-assessment for business owners: 3 warm-up questions and 50 scored questions across 7 pillars, from founder dependency to future readiness. You get a score out of 100, your business stage, red flags and a section-wise action plan.
How long does the health checkup take?
About 5 minutes. Each question has three answers (No, Partially, Yes), and your progress is saved in your browser if you need to pause.
Is the business health checkup really free?
Yes, and there is nothing to fill in. Your score, stage and full report appear instantly in your browser. We do not collect or store anything you enter, it never leaves your device. If you want help with the fixes, you can message us from the report.
