Meta & Google Ads Management

Facebook, Instagram, Search, Display and YouTube campaigns managed against the numbers that matter — cost per lead, ROAS and profit.

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Works well for Consumer brands, Real estate, Healthcare, Education

What does Meta and Google Ads management include?

Meta and Google Ads management is the ongoing work of planning, running and optimising paid campaigns on Facebook, Instagram, Google Search, Display and YouTube. Firms Marketing sets up clean tracking, tests creative and copy every month, and adjusts audiences, keywords and bids against cost per lead and return on ad spend. You see exactly what your ad spend returns.

At a glance: Firms Marketing provides Meta & Google Ads Management for businesses in India, the UAE, Australia, the UK and the United States, remotely, and on site across the Bharuch, Ankleshwar, Dahej, Panoli, Saykha and Jhagadia industrial belt. Founded 2021. 87 brands served. Rated 4.9 on Google from 100+ reviews. Get a proposal or ask on WhatsApp.

Who it’s for

Businesses spending on ads without clear returns
Brands outgrowing boosted posts and DIY campaigns
E-commerce stores focused on ROAS
Service businesses tracking cost per lead

What you get out of it

Lower wasted spend

Weak audiences, irrelevant keywords and tired ads are cut early, so budget goes to what converts.

Trustworthy numbers

Proper pixel, conversion API and analytics setup means reported results match what lands in your business.

Steady creative pipeline

New ad angles are tested every month, so performance does not stall when one creative wears out.

What’s included

Full account audit and restructure plan
Pixel, conversion API and GA4 setup
Campaign structure for Meta and Google
Monthly ad creative and copy tests
Keyword research and negative keyword lists
Audience and retargeting setup
Weekly optimisation log
Monthly performance report with next steps

Our process

How we work on Meta & Google Ads Management

01

Account audit

We check tracking, structure, wasted spend and past results before changing anything in your accounts.
02

Tracking fix

Conversions are set up correctly across pixel, conversion API and analytics, so optimisation runs on real data.
03

Rebuild campaigns

Campaigns are restructured by funnel stage and intent, with separate budgets for prospecting and retargeting.
04

Test creative

We run controlled tests on hooks, formats and offers, keeping winners and retiring losers each week.
05

Report and adjust

Monthly reports show cost per result, ROAS and what changes next, written in plain language.

Meta & Google Ads Management: common questions

What is included in ads management?

Ads management includes account audits, tracking setup, campaign structure, creative and copy testing, audience and keyword work, bidding, weekly optimisation and monthly reporting. We manage Facebook, Instagram, Google Search, Display, Performance Max and YouTube depending on what fits your goals. You keep full ownership of your ad accounts and data at all times.

How long before ads start performing?

Most accounts need two to six weeks of live data before results stabilise, because the platforms learn from conversions. Clear improvements in cost per lead or ROAS typically show within the first two to three months of steady testing. Results depend on your offer, website, budget and market, so treat any agency promising exact numbers with caution.

How is ads management priced?

Ad spend is separate from our management fee and is paid directly to Meta or Google from your own account. The management fee is quoted per scope after a free consultation, based on platforms, number of campaigns and creative needs. We will also suggest a realistic starting ad budget for your goals.

Can you manage ads for my business in another country?

Yes, we manage Meta and Google Ads for international clients fully remotely. We work inside your own ad accounts, target your chosen countries and languages, and report in your currency and time zone. Weekly updates and monthly review calls keep you in control without needing anyone on site.

Should I run Meta ads or Google ads?

Run Google ads when people already search for what you sell, and Meta ads when you need to create demand or reach buyers by interest and profile. Many businesses use both: Google captures existing intent, Meta builds awareness and retargets visitors. We recommend the split after looking at your market, offer and budget.